TOP 100

Most Inspiring Entrepreneurs 


Contact Rafael if you need a mentor, CMO, Non-Executive-Director in Marketing and PR or a business advisor.

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Rafael dos Santos

Brazilian by birth. British by choice.

Multi-award-winning entrepreneur, TEDx Speaker, Author, Marketing & PR Expert, Spokesman for migrant entrepreneurs and Forbes Business Council writer. 

Rafael is the CEO and co-founder of GuidedPR, an artificial intelligence platform that connects entrepreneurs with the media. Rafael has won seven awards including the Sunday Times 'Top 100 Most Inspiring Entrepreneurs in the UK'. His award-winning TEDx Talk 'What it takes to be a migrant entrepreneur' has been watched over 157k times. Rafael has 14 years of experience running businesses in the UK including a successful property company which was sold to a leading competitor. Rafael also has an MBA from Henley Business School and recently became Forbes Business Council contributor (business writer). 


Life in Numbers


Awards & 

Finalist Awards


Years as an



Media Appearances

& counting


Attendees at Rafael's

events since 2017


People watched Rafael's TED Talk

Need help with your business


Rafael is a mentor, Non-Executive-Director, business advisor and consultant and can help you:

  • develop your personal brand;

  • create and deliver a sales strategy, so you can get more clients;

  • help you develop a new business model so you double your revenue;

  • run a PR strategy session so you can understand how you can be featured in the media;

  • develop your message, your image and your story so you can sell your products and services more easily.

Why book a strategy session with Rafael


Because Rafael:

  • has 14 years of experience running businesses in the UK;

  • has successfully sold his property business after 12 years in operation;

  • has failed in business too. He learned the hard way, he can help you avoid the pitfalls, therefore, help you save lots of money by avoiding the mistakes he made;

  • he has published 2 books;

  • he has also run a business in the USA;

  • has taken part in two tech accelerators in the USA and Amsterdam as well as completing an MBA from Henley Business School in England. 

  • brings the organisational theories learning at the MBA with the practical experience of starting businesses from nothing and turning over millions of pounds and managing many employees.

Rafael has been featured in over 100 publications worldwide including

Rafael clients have been featured over 650 times in the media. Click/touch here to see the media appearances.

Public Speaking

Online or In Person

Learn how to write and deliver an award-winning TEDx Talk or how to be a public speaker.

Solution Call

Phone / Online

Up to 10 questions for your most difficult business challenges answered to help solve your problems.

PR Strategy

Online or In Person

Develop a PR Strategy, learn how to communicate your message and get featured in the media.

Sometimes we need an expert opinion, which is just a call away... 


"I commend this report for demonstrating how much we should welcome those immigrants who come to our shores, how much we should assist them in their endeavours to work for themselves and, ultimately, how much their efforts will benefit the whole economy.
Lord Young commending Rafael's Migrant Entrepreneur Report, at its launch in the Houses fo Parliament.

Rt Hon Lord Young of Graffham, CH PC DL

British Conservative politician

and businessman

"Meeting Rafael is a gift life provided me with, which I am so grateful for. I first attended his course "How to give a TED talk to engage 25K people", where he taught a group of us invaluable lessons on structuring and preparing for the talk as well as teaching us public speaking techniques. At the back of the course, I was selected to deliver a TEDx talk! Working with Rafael on a 1:1 basis when preparing me for the TEDx talk was incredible, fun, intense and productive. Although I am used to public speaking, he was able to take my speaking skills to a whole new level of proficiency. He was patient, caring and constructive when providing feedback. I sincerely feel that I wouldn't have been able to deliver the talk without his mentoring sessions. Thank you so much!!!! I can't wait to continue working with Rafael as in my experience whatever he touches becomes gold."

Lara Khalaf

TEDx Speaker and International Executive Women's Coach

I've known Rafael for a few years and I can vouch for his dedication to help entrepreneurs to build their profile and become more successful. His passion to help migrant entrepreneurs is vibrant. Some of this works are campaigns, books and reports to shine a light in the migrant community and show the benefits that migrant entrepreneurs bring to the UK.

Dr. Yvonne Thompson CBE 
Founder of WinTrade Week

"I became a member of High Profile Club 9 months ago, in that time I have had countless articles in the media, made a bunch of great new connections, felt empowered to speak to the media more confidently and have a much more visible profile. Rafael has built such a great company, since the release of the new online system, I feel like a rocket has been put on my profile!! "

William Richardson
Sustainable Business Podcast Host

Environmental Management System Implementor ISO 140001

"I am delighted that the IoD is involved in telling the story of those who come to the UK and build their businesses here. I am an immigrant myself. I hope, through this report and the work of other likeminded groups, we can contribute to a more upbeat debate around immigration to the United Kingdom." 

Simon praising Rafael's Migrant Entrepreneur Report launched at the Houses of Parliament.

Simon Walker CBE

Director General
Institute of Directors

"I'm a huge fan of Rafael and the work his organisation do. I have used HPC as a supplier and they have certainly delivered great results for me over this time. I was an expert in my area, but since using their services I feel I am definitely more Visible, Credible and Influential."

Naeem Arif

“Business Strategies that deliver an exceptional Customer Experience”

Chamber of Commerce

Executive Committee

Midland Retail Forum

6 x Amazon Best Seller

Top 4 CX Influencer 2019

Get Rafael's latest book 

From Owls to Peacocks

50 High Profile Club Entrepreneurs

And Their Success Stories


Let’s Engage

Email: assistant(at)

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Need help with your personal brand or marketing strategy for your business?Book a free 15-min call with me now.

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