Friday Interview: Abigail Bruce
I am privileged to have fantastic mentors who are going to be guiding our ten migrants business owners at the Migrant Business Accelerator.
This week I talked to Abigail, who I met during the Migrant Woman Award where both of us were board advisors.
Abigail Bruce was born in the USA, spent over a decade in France and now lives in Kent, UK. Her background working with high-profile corporate clients at international marketing agencies in London and Paris honed her expertise in the building, questioning and reinforcing of emotional and cultural values that sell. Abigail now runs Common Point Marketing, where she specialises in helping small businesses create insight-driven marketing strategies in a world that is getting smaller every day. Whether advising on logos, websites, PR, content publishing or social media, she uses big brand thinking to transform great local businesses into stand-out brands that can be shared with the world.
Abigail, what does your company do?
Common Point is a marketing consultancy, we create and execute marketing and communications strategies for ambitious small business teams. Our vision is to transform great local businesses into stand-out brands, so they can be shared with the world.
Can you tell me about some of the difficulties you faced while setting up a new business and how you resolved them?
I have set up new businesses in both France and the UK, and have faced administrative issues, cultural issues and many of the same business issues all entrepreneurs face. Finding and connecting with other entrepreneurs to share successes and failures is my key to resolving problems.
Do you have any advice for people who have just moved to a new country to start a business?
Immerse yourself in local culture and definitely embrace and learn the language. Keep friends and contacts from your own culture as you grow and change. Plug into the Chambre of Commerce, start networking and find like-minded business owners.
Why did you choose London to settle down and start your business in?
I chose the UK because it is vibrant, dynamic and immensely supportive of entrepreneurs and small business. There is no end to the opportunities available, and London is truly an international city.
How has social media changed the marketing landscape?
Absolutely. It has multiplied the communication channels, sped up the buying cycle and opened dialogue between brands and consumers that was previously only a pipe dream for the strongest direct marketers. However, the principles of good sound marketing have not changed.
Top 3 tips for people to start marketing their business.
My advice is to have a clear vision of what you want to achieve, keep an open mind to learning when you don’t understand and outsourcing wherever possible… as well as good old-fashioned grit and determination on a daily basis.
If you would like to be involved in a social enterprise whose mission is to help migrants improve their lives by starting their own businesses, get in touch via email firstname.lastname@example.org.