Plan, Promote and Profit
from your Personal Brand
using AI tools.
Community Official Launch 20/22/25
Be the first to be invited to join!
by
Rafael dos Santos, MBA
Multi Award-Winning Entrepreneur & University Lecturer
Plan
Build your profile.
Publish your expertise.
Promote
Profit
Monetise your brand.
Built with over 20 years of experience
The PEACOCK® Programme isn’t just theory, it’s the result of Rafael's 20 years of experience in entrepreneurship, employment with the world's big brands including Coca-Cola, Disney, Unilever and Jimmy Choo and lecturing marketing and business to MBA students in London universities. Rafael has a MBA from University of Reading, Leadership certificate from Harvard Business School, has won eight awards, speaks three languages and has five books published. Rafael is amongst the 'Top 4 Best Master Lecturer in the UK', by PG Awards.
Rafael has boosted the visibility of hundreds of clients with 3,000+ media features, TED Talks, contracts, and growing audiences, building credibility, influence, and driving more sales and deals. Examples include:
.jpg)
Laura Khalaf secured
a TED Talk
TED
Ana Freccia was
featured in Forbes
Forbes
TED
Michelle Raymond
secured a TED Talk
Followers
Gislaine gain 5000
real followers
Contract
Antonio won a large
food contract
Award
Tapoly won
'Insurance of the Year'
CNBC
Jaciara's business
was featured in CNBC
Isabel's connections
from 500 to 2000
Contract a client secured on a LinkedIn campaign
£80k
Visit Rafael's LinkedIn profile to read 90+ recommendations. Touch here.
What you get
.jpg)
​Join a group of like-minded entrepreneurs, educators and executives who are building brands, friendships and wealth on and offline.
Free Online Community
A step-by-step programme with AI tools to build your brand:
3 Bases: Plan, Promote and Profit.
7 Pillars: Positioning, Essence, Alignment, Content, Outreach, Commerce, Kingdom.​
Each Pillar shows you step by step with AI tools, how you can build, promote and monetise your brand.
PEACOCK® BrAInding Programme
If you prefer a personalised support, Rafael can help you develop your brand, via Teams or in person.
Through a bespoke programme with a Done With You approach. Develop your brand with laser focused goals with expertise and fun!
1-2-1 Brand Coaching
Learn the BANEC® Formula
Learn the formula Rafael created and used to successfully secure over 3000 media appearances for his clients, including interviews in magazines, newspapers, radio, tv and news websites.
Rafael's clients have been featured in Forbes, BBC, Radio 2, Radio 5, ITV, Evening Standard, CNBC, Harper Bazaar, Financial Times and more...
Brands
Learn how to use brands in your biography to give you credibility.
Awards
Learn how to apply for awards and become an award-winner.
Numbers
Learn how to use numbers to increase your credibility.
Experience
Learn how to use the years of experience in your advantage.
Credentials
Learn how to use your certificates to give you credibility.
Praise
Rafael has a unique PR platform and business idea which has helped me raise my online profile with the media in a relatively short space of time. Rafael is one of kind and most of all, fun to work with 😉
Joyce Ong
Exceeds all my expectations! Within 60 days joining High Profile Club I have had the opportunity to write for the High Profile Club magazine, write for The Guardian newspaper and authority magazine! Little Hearts Muesli has been featured on a popular lifestyle blog and will be featured at a huge Health and Wellness event in London! All this in less than 60 days! Moreover, in 2018 I set the intention to write and publish a book in 2019 and because of the High Profile Club I am one step closer as I’m being featured in their new book! This has given me the drive to actually get my own book published. I would have never had got to this point without Rafael/High Profile Club. What makes HPC so much more special is the amazing community of people that I’ve connected with and how much we all support each other. Thank you so much!
​​I've worked with Rafael for a while getting priceless opportunities [in the media] via his company Guided PR. Recently I had a session with Rafael on how to utilise automation + personalisation on LinkedIn to get fresh prospects and it's been brilliant! I already signed up one client, 3-4 are hot prospects and am constantly getting discovery calls booked from this too. Some of them will be attending my webinars now. What I love about this process is that it is not soul-less automation but is focused on building relationships and you can do it yourself or with a virtual assistant, as opposed to paying a lot to someone else to do it for you. Thank you Rafael!
Jelena Radonjic
