CEO @ GuidedPR
Global Awards Organiser
Brazilian by birth. British by choice.
Multi-award-winning entrepreneur, TED Speaker, Author, Marketing & PR Expert, Editor-in-Chief, Forbes Columnist, spokesman for migrant entrepreneurs, husband.
As an entrepreneur, I wear many hats: I'm the co-founder of GuidedPR.com, a PR company, I'm the editor-at-large of High Profile Magazine (UK and Brazil), I published stories about Her Majesty Queen Elizabeth II, Prince Harry and Meghan Markle, Jimmy Choo OBE, Michelle Obama, Oprah to name a few. I'm a writer for Forbes and published 4 books. I'm the creator and organiser of the 'Best of Brazil Global Awards' at Kensington Palace. I've won seven awards (so far), including the Sunday Times 'Top 100 Most Inspiring Entrepreneurs in the UK'. My award-winning TEDx Talk 'What It Takes To Be A Migrant Entrepreneur' has been watched over 157k times. I have 20 years of experience running businesses in the USA and Europe. I have an MBA from Henley Business School. I'm happily married and have a dog called Morena.
I had the pleasure to work with...
Sayyida Basma Al Said
Her Royal Highness
Republic fo Congo
Jimmy Choo, OBE
Dr Dave Richards
MIT Labs Co-founder
Dr. Yvonne Thompson, CBE
Founder of WINTRADE
Film Star from "The Secret"
Turkish Dragon Den
Life in Numbers
Awards and Events Organised
Features in the
Need help with your business
Rafael is a mentor, Non-Executive-Director, business advisor and consultant and can help you:
evelop your personal brand;
create and deliver a sales strategy, so you can get more clients;
help you develop a new business model so you double your revenue;
run a PR strategy session so you can understand how you can be featured in the media;
develop your message, your image and your story so you can sell your products and services more easily.
Why book a strategy session with Rafael
has 14 years of experience running businesses in the UK;
has successfully sold his property business after 12 years in operation;
has failed in business too. He learned the hard way, he can help you avoid the pitfalls, therefore, help you save lots of money by avoiding the mistakes he made;
he has published 2 books;
he has also run a business in the USA;
has taken part in two tech accelerators in the USA and Amsterdam as well as completing an MBA from Henley Business School in England.
brings the organisational theories learning at the MBA with the practical experience of starting businesses from nothing and turning over millions of pounds and managing many employees.
Rafael has been featured in over 100 publications worldwide including
Rafael clients have been featured over 650 times in the media. Click/touch here to see the media appearances.
Online or In Person
Learn how to write and deliver an award-winning TEDx Talk or how to be a public speaker.
Phone / Online
Up to 10 questions for your most difficult business challenges answered to help solve your problems.
Online or In Person
Develop a PR Strategy, learn how to communicate your message and get featured in the media.
"I commend this report for demonstrating how much we should welcome those immigrants who come to our shores, how much we should assist them in their endeavours to work for themselves and, ultimately, how much their efforts will benefit the whole economy.
Lord Young commending Rafael's Migrant Entrepreneur Report, at its launch in the Houses fo Parliament.
Rt Hon Lord Young of Graffham, CH PC DL
British Conservative politician
"Meeting Rafael is a gift life provided me with, which I am so grateful for. I first attended his course "How to give a TED talk to engage 25K people", where he taught a group of us invaluable lessons on structuring and preparing for the talk as well as teaching us public speaking techniques. At the back of the course, I was selected to deliver a TEDx talk! Working with Rafael on a 1:1 basis when preparing me for the TEDx talk was incredible, fun, intense and productive. Although I am used to public speaking, he was able to take my speaking skills to a whole new level of proficiency. He was patient, caring and constructive when providing feedback. I sincerely feel that I wouldn't have been able to deliver the talk without his mentoring sessions. Thank you so much!!!! I can't wait to continue working with Rafael as in my experience whatever he touches becomes gold."
TEDx Speaker and International Executive Women's Coach
I've known Rafael for a few years and I can vouch for his dedication to help entrepreneurs to build their profile and become more successful. His passion to help migrant entrepreneurs is vibrant. Some of this works are campaigns, books and reports to shine a light in the migrant community and show the benefits that migrant entrepreneurs bring to the UK.
Dr. Yvonne Thompson CBE
Founder of WinTrade Week
"I became a member of High Profile Club 9 months ago, in that time I have had countless articles in the media, made a bunch of great new connections, felt empowered to speak to the media more confidently and have a much more visible profile. Rafael has built such a great company, since the release of the new online system, I feel like a rocket has been put on my profile!! "
Sustainable Business Podcast Host
Environmental Management System Implementor ISO 140001
"I am delighted that the IoD is involved in telling the story of those who come to the UK and build their businesses here. I am an immigrant myself. I hope, through this report and the work of other likeminded groups, we can contribute to a more upbeat debate around immigration to the United Kingdom."
Simon praising Rafael's Migrant Entrepreneur Report launched at the Houses of Parliament.
Simon Walker CBE
Institute of Directors
"I'm a huge fan of Rafael and the work his organisation do. I have used HPC as a supplier and they have certainly delivered great results for me over this time. I was an expert in my area, but since using their services I feel I am definitely more Visible, Credible and Influential."