Hi, I'm Rafael.

Very short bio  (85 words)

Rafael dos Santos the CEO and co-founder of GuidedPR.com, a tech startup that connects journalists with business owners. He is also the editor-in-chief of High Profile Magazine. Rafael has won seven awards so far, including the Sunday Times 'Top 100 Most Inspiring Entrepreneurs in the UK'. His award-winning TEDx Talk 'What It Takes To Be A Migrant Entrepreneur' has been watched over 157k times. Rafael has 18 years of experience running businesses, has an MBA and is also a Forbes business contributor. 

Rafael dos Santos the CEO and co-founder of GuidedPR.com, a tech startup that connects journalists with business owners. As the editor-in-chief of High Profile Magazine, he secured cover stories with Her Majesty Queen Elizabeth, Prince Harry and Meghan Markle and Richard Branson, to name a few.

Rafael has won seven awards so far, including the Sunday Times 'Top 100 Most Inspiring Entrepreneurs in the UK'. His award-winning TEDx Talk 'What It Takes To Be A Migrant Entrepreneur' has been watched over 157k times. Rafael has 18 years of experience running businesses in the UK, USA and The Netherlands, has an MBA from Henley Business School and recently became a Forbes business writer contributor. 

Short bio  (118 words)

Long bio

We're all migrants but above all, we're humans. 

Rafael was born in Santa Catarina, a state in the south of Brazil in 1981. The son of a fisherman and a housewife his humble beginnings were the push for his parents to move to Santos (a city in Sao Paulo state) so Rafael and his two sisters could receive a better education.
At the age of 21, Rafael moved to London, after living 2 years in Sao Paulo, one of the world’s largest cities. He left his job as a support analyst at Microsoft, to learn English in London. Between 2001-3 Rafael worked as a kitchen porter, cleaner, glass collector and waiter to be able to pay his expenses. In 2003 an opportunity came along and he started managing houses. Between 2005-14 he ran his own business – an agency that managed and let rooms in flatshares. For 12 years Rafael rented accommodation to more than 2000 migrants (young professionals and students) in London. He grew the portfolio under his management from 1 to 75 houses, 15 members of staff and a seven-figure turnover. In 2013 Rafael wrote the book – ‘Moving Abroad, One Step At A Time’ – published in English, Portuguese and Chinese and in Singapore and Malaysia.

In 2015 Rafael decided to support migrant entrepreneurs to start and grow their businesses. The first pilot project was the Migrant Business Accelerator – a 16-week programme where 10 migrants were selected to attend workshops in marketing, finance and operations and 25 mentors are donating their time to help the participants to launch their businesses. The programme evolved to become a coworking space named mi-HUB. The business closed down because of Brexit.

Rafael is a guest lecturer in two universities in London. At Regent’s University, he teaches he teaches Entrepreneurship and South Bank he teachers Public Relations.  

Rafael has won seven business awards and has been the keynote speaker in hundreds of events around the world, including the World Entrepreneurship Forum in China where he spoke to an audience of 1000 people.


Most recently Rafael was listed on the Sunday Times as the ‘Top 100 Most Inspiring Entrepreneurs in the UK’ and won an award for his TED Talk.

Interesting (and fun) facts about Rafael: he speaks three languages, has travelled to 60+ countries, had three plastic surgeries (so far!), had dinner with The Queen and has been married for 10 years to an English gentleman.
 

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